The Gender Integrated Approach (GIA) utilizes insights from biology, psychology, and sociolinguistics to show how gender impacts worldviews, language, problem solving, decision-making, and communication in the workplace.
I don’t believe that Men are from Mars and Women are from Venus, but rather that we are all from Earth. We have many shared desires, needs for validation, and common goals. The GIA is unique because it does not treat gender characteristics born out of nature and nurture as absolute or unchanging. Instead, it respects the creative friction born out of our differences, while simultaneously anchoring us in shared experience and purpose.